Mission
Simplifying journeys, creating value.
We make transit payments easier to use, easier to manage and more useful for commuters, transport partners and the wider mobility ecosystem.
About SimplyGo
About Us
SimplyGo brings card-based and digital payment services together for everyday travel, helping commuters move across Singapore with a convenient, connected and future-ready experience.
Vision
Trusted payment services for urban mobility.
Our focus is to support reliable payment solutions, convenient access and continuous innovation for a more sustainable transport future.
Values - I* ASPIRE
The principles behind the service
Integrity
We act with honesty, fairness and care in the way we serve customers and partners.
Accountability
We take ownership of decisions, actions and outcomes across the services we provide.
Sustainability
We improve processes, products and solutions with long-term resilience in mind.
Passion
We bring energy and commitment to work that supports daily journeys.
Innovation
We encourage better ideas and collaboration to improve the commuter experience.
Respect
We treat customers, colleagues and stakeholders with professionalism and consideration.
Excellence
We put service quality and operational reliability at the centre of what we do.
Key Responsibilities
SimplyGo supports Singapore's public transport payment ecosystem through card issuance, transit transaction services and digital tools for commuters.
Transit payment processing
Merchant acquiring for public transport
Processing transit transactions, supporting revenue apportionment and enabling card top-ups, refunds and card replacements.
Cards and contactless products
EZ-Link cards, charms and wearables
Issuing and distributing contactless travel products that can be used for public transport and selected retail payments.
Digital services
Mobile-first commuter tools
Helping users top up, view transactions, apply for auto top-up, manage travel value and access commuter services through digital channels.
Payment services
Digital payment capability
Supporting stored-value and wallet-based payment services for daily travel and related customer needs.
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